If there’s one event every entrepreneur and creative should have circled on their calendar, it’s the UBA Business Series. It’s a meeting point for ideas, innovation, and inspiration. A place where Africa’s brightest minds share insights that actually move the needle. And this year’s edition, happening on November 6, 2025, is shaping up to be one of the most exciting yet.
The theme, “Content That Converts: Building Influence and Driving Growth Through Strategic Marketing,” hits right at the heart of what drives today’s business success: the ability to tell stories that inspire action. Whether you’re building a personal brand, running a startup, or managing a company’s social presence, this session promises practical insights you can put to work immediately.
Meet the Speakers
UBA has lined up an impressive mix of voices who understand what it means to create content that truly connects:
- Elozonam, actor, content creator, and storyteller, will share how creativity and consistency helped him turn passion into a career and build a loyal community online.
- Aproko Doctor, medical influencer and digital educator, will speak about using knowledge to influence behaviour and build trust in the age of information overload.
- Catherine Kamau, award-winning Kenyan actress and entrepreneur, will bring a continental perspective on branding, resilience, and using influence to expand opportunities across borders.
- Nasboi, comedian and entertainer, will explore how humour and authenticity can be powerful tools for brand growth in digital spaces.
The session will be hosted by Enioluwa Adeoluwa, known for his engaging style and creative storytelling. His energy and connection with both the youth and business audiences promise to make the discussion lively and relatable.
What to Expect
Expect real conversations, not just buzzwords. The speakers will dive into how to:
Build influence with integrity and strategy.
Create content that attracts attention and inspires action.
Use social media metrics to guide smarter decisions.
Balance creativity with consistency in brand storytelling.
The UBA Business Series is free and open to everyone, offering access to insights that would normally come with a price tag. It’s held virtually, so anyone across Africa and beyond can tune in, learn, and network.
Tips for Attendees
To get the most out of the session:
- Do a quick background check on the speakers. Knowing their style will help you focus on what resonates most.
- Join early and stay interactive. Drop questions or comments during the live chat; that’s where some of the best takeaways come from.
- Take notes. You’ll leave with ideas you can start implementing the same day.
- Connect afterwards. Follow the speakers and other attendees on LinkedIn, Instagram, or X. Relationships built here often lead to unexpected collaborations.
The UBA Business Series continues to prove that business success today is as much about learning as it is about connecting. This November, expect an honest, energetic, and practical conversation about how to build influence in a crowded digital world, and how to turn that influence into real growth.
So, save the date: Thursday, November 6, 2025, at 11 AM WAT. Grab your notepad, charge your device, and get ready to learn from some of the continent’s finest voices in creativity and entrepreneurship.
Register here to attend.
