#ThisIsUBA- Our Tribe to the World
The UBA culture, our staff, and the perks of being a UBA staff is great content that we would love to showcase to the world audience. This, therefore, has birthed the #ThisIsUBA lifestyle campaign. The aim of this campaign to humanize the bank, create a community of brand ambassadors/influencers and further promote brand love and connection with our customers starting from the bank’s social media platforms.
Every week, we bridge the gap between our customers and the bank by introducing 3 members from across the group (including Africa) on all our social media platforms. This campaign is also centered around the general lifestyle of the bank and taking our customers on a journey through our lifestyle, culture and what it means to be a part of the tribe.
As they grow into young adults, a certain level of freedom is needed to help them grow and build their individuality.
This account exists to serve that purpose. To give them some freedom with money, so they can dream, learn and develop into the right kind of adult.