UBA rebrands student account
We have revamped our NextGen account which targets students in tertiary institutions and members of the National Youth Service Corps (NYSC). We also partnered with DRB Lasgidi, a Nigerian music group and pioneers of the Alté movement to drive interest in the zero-charge account called NextGen.
The NextGen Account helps students to manage their money effectively and encourage active savings early in life.
“We cannot overemphasize the importance of saving early,” said Jude Anele, Group Head of Retail Banking. “The NextGen Account is our way of putting students in charge of their money, especially at this critical stage of their lives and this comes free of fees.”
“The new NextGen Account opens students and NYSC members up to several benefits and opportunities, including multiple digital channels that makes banking just another fun thing to do on their mobile phones,” Anele added.
NextGen Account holders stand to win pocket money, complimentary invites to events and enjoy zero charge on all transactions.
Speaking on the bank’s decision to partner with DRB LasGidi, Group Head of Marketing Dupe Olusola noted that members of the three-member group have proven to be culture shapers, pioneering the popular Alté (meaning alternative) movement, which promotes self-confidence and encourages young people to embrace their individuality.
“As the face of the Alté subculture in Nigeria, DRB LasGidi is a perfect representation of the NextGen lifestyle of self-confidence and uniqueness,” Olusola said.
Bolaji Ojodukan popularly known as BOJ, who spoke on behalf of DRB Lasgidi, expressed excitement at the partnership.
“We are really happy to partner with UBA to make young people more interested in banking, using accounts built into our lifestyles,” BOJ said.
“Like most young people today, we were just being ourselves. But now, we have a movement and now our own bank; the Alté Bank of Africa,” the singer quipped.
To open a NextGen Account, customers should visit aop.ubagroup.com
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