Black Friday is almost here, and with it comes the promise of incredible discounts, limited-time offers and deals that can make even the most careful shopper reach for their card.
But while you are busy looking for the best deals, scammers may be looking for something too.
A convincing social media advert. A website that looks almost identical to your favourite store. A message telling you that an unbelievable offer will disappear in the next five minutes. During sale season, it pays to remember one thing: not every deal is the real deal.

Before you click “Buy Now”, here are a few ways to stay one step ahead.
If the deal seems too good to be true, take a closer look
Everyone loves a bargain, but an unusually low price should make you pause. Before making a purchase, check the seller and compare prices with trusted sources. A genuine discount is exciting. Losing money to a fake online store is not.
Know where your deals are coming from
Scammers are getting increasingly creative, and fake websites and social media accounts can sometimes look convincing.
Before clicking on a link or making a payment, take a moment to verify the source. Visit a retailer’s official website or page directly rather than relying solely on a link sent to you, and be especially careful with unsolicited messages promising exclusive discounts.
Keep your banking information to yourself
A genuine retailer or bank will not ask you to share sensitive banking information simply to access a special offer. Protect your PIN, password and one-time codes. If someone asks you to share this information to complete a purchase or claim a discount, that is your cue to stop and think twice.
Don’t let the countdown rush you
“Only two items left!” “Offer ends in five minutes!”
Urgency can be an effective sales tool, but it can also stop you from taking the time to check whether an offer is genuine. A few extra minutes spent verifying a deal could save you from a much bigger headache later.
Look out for deals you can trust
The good news is that finding a great offer does not have to mean taking unnecessary risks. This shopping season, keep an eye out for authentic and exclusive deals from participating brands in the Red Vault. From experiences to everyday treats and special offers, Red Vault brings exciting opportunities together in one place, making it easier to discover offers worth exploring.
Shop smart this Black Friday
A great deal should leave you feeling happy about what you bought, not worried about what might happen next. This Black Friday, take a moment to check before you click, protect your banking information and be sure you know exactly where your deal is coming from.
Spot the scam before you spot the deal. And when you are looking for authentic and exclusive offers, keep an eye on the Red Vault.
Happy shopping!























